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The New PhRMA Code

October 8, 2008

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What is the new PhRMA Code you might be asking?

Well first of all PhRMA stands for “The Pharmaceutical Research and Manufacturers of America”. This entity is a trade organization that represents research based pharmaceutical and biotechnology companies. You can see more information about them at www.phrma.org

So now you might be asking, what does this have to do with OrderCorner?

Well the PhRMA has recently published a “Code On Interactions with Healthcare Professionals” which addresses how pharma and biotech companies, and their field sales representatives can “market” to doctors and other healthcare professionals.

OrderCorner already has many pharmaceutical reps as clients. They use our service currently as it saves them time and money with the onerous job of catering, while allowing them to focus on their core mission “sales”.

However, as of January 1, 2009, field sales representatives and their companies will need to show adherence to the new PhRMA code. As it relates to informational presentations, the code says that meals are allowed but that:

 

  1. The meal needs to be modest as judged by local standards
  2. The meal needs to be served in the doctors office or in a hospital setting
  3. The meals need to be occasional in nature
  4. The meals need to be served only to healthcare professionals. Spouses and guests are not permissible.

 

So going forward pharmaceutical and biotechnology companies, and their sales representatives, will need to show that any meals bought to accompany information presentations are compliant with the above rules.

 

What a pain you might be thinking! Well don’t worry; this is where OrderCorner can help. Unlike a typical caterer or restaurant, OrderCorner uses a lot of technology to insure many aspects of our service and as such we capture all the data that a company (or a pharmaceutical representative) needs to prove that they have been compliant with the new code.

 

We make it easy, and as always, can save you much time, energy and hassle! Visit www.ordercorner.com and give it a try. You might also want to pass this onto others as they will certainly thank you!

 

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One Comment

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  1. October 27, 2008

    Well said.

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